Job Information
Inspire Brands Senior Manager, Biddable Media (Local Programmatic & Social) in Atlanta, Georgia
The Senior Manager, Biddable Media leads a team responsible for Inspire’s local biddable strategy, planning, & campaign activation across 2 paid channels: Programmatic & Social Media. The right candidate brings mastery of at least one paid biddable media channel (Programmatic or Social), with a desire to quickly become proficient at a strategic level in another channel (with training, of course!). Breadth & depth of experience in 2 channels is preferred but not required.
As the team lead, the Senior Manager is responsible for the Local Biddable pod’s output & performance and will work cross-functionally between Media Strategy & Planning and Agency teams to develop and execute best-in-class localized campaigns that drive results for our brands across +30 market areas. Leading a team of at least 6 direct reports, the local lead will oversee the team and develop future digital media experts & people managers.
The local lead will drive best-in-class strategic approaches to execute campaigns and manage the cohesion with national media investment in the same channels, while consistently delivering innovative media solutions that drive new guests into our restaurants & digital restaurant experiences.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
RESPONSIBILITIES
Digital Media Operations
Lead Inspire Biddable Local campaign efforts.
Be a part of the Inspire Biddable Team; a 30-person in-house biddable media team, a part of the larger Demand Generations groups & Commercial Teams.
Be responsible & accountable for all local programmatic & social strategies, tactic selection, and performance across 34 designated market areas.
Develop & grow talent. Directly lead & manage a team of at least 6, ensuring brand expectations are met while cultivating future leaders on the team by establishing goals & development plans.
Work closely with Inspire’s Programmatic and Social Practice leads to ensure best practices & playbooks are followed while developing a pipeline of innovative tactics to drive performance in local executions.
Agency and Cross-Functional Internal Teams Collaboration
Work in partnership with VP, National Biddable, & Agency to ensure careful collaboration & synergy across campaigns to deliver maximum performance.
Work closely with the internal Digital Product team to ensure all owned and operated sites, and apps are tagged/pixeled accordingly.
Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors.
Partner with the agency & media analytics team to measure the impact of ongoing campaigns and overall plan.
Work closely with other internal departments to develop a learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges.
Brand
Leads communications with the Media Strategy & Planning Team, and the Agency planning teams, as the face of the Local Biddable team for the Brand.
Responsible for the accurate financial stewardship of local biddable investment Oversee the output of local pod, ensuring expectations meet MS&P and Brand needs.
Work across brands to identify and scale best practices.
EDUCATION AND EXPERIENCE QUALIFICATIONS
4-year Degree required.
8+ years working in media buying either on the agency side or the client side.
Expert level in at least one channel: Programmatic (or) Social.
Local media activation expertise is preferred, but not required.
Experience managing people and projects.
Demonstrated experience in channel leadership, driving best practices, & performance gain.
Demonstrated experience in problem-solving and managing multiple tasks.
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Ability to lead teams and deliver results.
Excellent team management skills (proficiency in Excel/PPT/SharePoint will be key).
Ability to balance multiple priorities and meet project deadlines.
Excellent oral and written communication skills.
Ability to lead and influence others.
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
Self-starter personality who can operate with minimal supervision.
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
A detail-oriented approach and a desire to achieve objectives accurately.
Solid quantitative and research skills, and proven data interpretation capability
Ability to learn new systems and workflows.
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.